OMODA & JAECOO surpass 600,000 global sales as local demand accelerates

• OMODA & JAECOO have achieved over 600,000 global sales in just 27 months, making them the fastest emerging automotive brand to do so.
• In South Africa, June marked a milestone with more than 1,000 units sold, driven by strong demand for models like the C5, J7, and new plug-in hybrid offerings.
• NEVs (New Energy Vehicles) now make up over half of the brand’s global sales, with the J7 SHS leading hybrid sales in multiple international markets.

Earlier this year, the Chery Group, parent company of OMODA & JAECOO, made it onto the Fortune Global 500 list once again, ranking 233rd and surging 152 places compared to 2024. O&J’s parent company achieved a revenue of USD 59.6939 billion, making it the fastest-rising automotive company of the year. Its cumulative exports have exceeded five million units, making it the first Chinese automotive brand to reach this milestone, a notable step in the company’s international growth.

This strong growth, driven by the success of brands such as OMODA & JAECOO, highlights the rising popularity of these emerging global brands. The premium marques, for example, have set industry records. Within 27 months of their establishment, their cumulative global sales have exceeded 600,000 units, making them the fastest emerging brand globally to surpass 500,000 units in sales.

In South Africa, sales of OMODA & JAECOO vehicles have risen steadily, as an increasing number of consumers appreciate the fine balance of luxury features, value for money, and safety features offered by vehicles such as the J7 and C5. In recent months, Brand O&J has introduced additional models such as the C9 SHS and J7 SHS, bringing electrification and high-performance motoring within reach of many South Africans. This has resulted in strong local sales, with the brand breaching the 1,000-unit mark in June.

“South Africans are increasingly choosing vehicles that don’t just look good, but offer real value,” commented Shannon Gahagan, National Brand and Marketing Manager at OMODA & JAECOO South Africa. “That’s where we deliver. With strong standard specification, impressive safety ratings, and, recently, the introduction of electrified offerings, our growing lineup speaks to a new generation of drivers who want more from their mobility experience.”

This performance extends to the global market, with OMODA & JAECOO’s brand share in the parent company’s total export volume rising from 21% in 2023 to 37% in 2025. In the new energy vehicle sector, this performance has been robust, with NEV sales increasing by 460% year-over-year (YoY).

In June, NEVs accounted for 51% of the brand’s total sales. Globally, the J7 SHS, equipped with the marque’s super hybrid system, has consistently sold over 10,000 units per month for several consecutive months, establishing the brand as a trailblazer in the NEV market. In June, for example, global sales of the J7 SHS reached 10,149 units.

The J7 SHS has taken the lead in hybrid vehicle markets in multiple countries, including Poland, the UK, Spain, Italy, and Malaysia. It has become a core driving force behind the brand’s growth in the new energy sector, demonstrating its competitiveness in the hybrid vehicle market.

Since its establishment, OMODA & JAECOO has demonstrated astonishing growth, expanding its market presence to 44 countries worldwide, encompassing key regions such as Europe, Australia, Central and South America, Africa, and the Asia-Pacific. In just two years, it has emerged as a standout in the global automotive market, becoming a fast-growing dark horse in the global automotive industry.

In the second half of 2025, the brand will expand into markets such as Denmark, Croatia, Germany, and France, further increasing its global footprint. To achieve in-depth localisation, OMODA & JAECOO has also set up subsidiaries in various regions to strengthen local operations, sales, and service systems.