OMODA supports SA athletes with clever #PassTheTorch campaign
OMODA South Africa has launched a clever new #PassTheTorch social-media campaign in support of local athletes currently competing in France at one of the world’s largest sporting events.
The unique online initiative calls for OMODA brand ambassadors, as well as OMODA O-CLUB friends and influencers, to pass between them a flame-themed OMODA C5 vehicle. Featuring an eye-catching orange-and-black wrap, this special car was revealed at the fast-growing brand’s recent “Breakfast Run” event in Gauteng, where it formed part of a convoy comprising more than 100 cars.
Under the #PassTheTorch campaign, each personality will be given a specific task to tackle. Once their assignment is complete, they will post photographs or videos on social media, showing themselves dressed in a suitably stylish outfit alongside the car in question. From there, they will publicly challenge another personality, effectively “passing the torch” to the next participant.
OMODA South Africa officially kicked off the campaign by challenging Thandokazi P Mashalaba – a popular digital content creator who focuses on beauty, hair, fashion and lifestyle – to undertake a vigorous 20-minute treadmill session while dressed in her most fashionable athleisure wear.
Job done, Thando passed the torch to Chantel Hoffman, challenging the content creator and socialite – who also happens to be a proud OMODA C5 owner – to a 20-minute power walk, which she duly completed at an athletics track dressed in an outfit that perfectly matched the flame-themed C5.
After Hoffman, the torch will be passed to other OMODA ambassadors such as Boitumelo “Boity” Thulo, TV personality, Nonkanyiso "LaConco" Conco, and internet personality Mohale Motaung, as well as various other O-CLUB friends and influencers, such as customer Palesa Dhlomo and finally Sphe_Music. Having commenced on 26 July 2024, the campaign will run until the closing of the international multi-sport tournament on 11 August 2024.
“We simply couldn’t resist showing our support to the South African athletes in our own fun and fashionable way,” said Shannon Gahagan, National Brand and Marketing Manager OMODA & JAECOO.
“But the games will continue even when the #PassTheTorch campaign is complete, as OMODA dealers around the country will have the opportunity to grab the torch, too. So, keep your eyes peeled for this special model, which could soon be coming to a shopping mall near you,” concluded Gahagan.
The OMODA C5 continues to draw strong interest from South African buyers, with the compact crossover having recorded 16,948 local sales since its introduction in April 2023. The milestone underlines the C5’s continued relevance in one of the country’s most competitive vehicle segments, where buyers are increasingly seeking strong value, distinctive styling, modern technology, and efficient performance.
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